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Hall of Fade presents Dry vs Dry Worldwide 2014! (Click on image to expand the poster) This is our fourth year running of the highly anticipated Dry Denim contest. Having run this contest so often, we’ve learnt a few things about our viewers and participants. For example, we’ve learnt that a greater number of prizes means greater participation. Also, plenty of lurking denim heads out there are hesitant to participate in this contest due to its serious nature. …

Elhaus sent us a pair of their mass market non-selvedge denim to review recently. Most mass market pairs would skimp on details to provide the consumer with the bare essentials. A stripped down version of their higher end models typically. Interestingly enough, this doesn’t seem to be the case with the Elhaus non-selvedge. The details I’ve indicated in the video have left me wondering how time consuming it must have been to construct a pair to this standard …

As many of you may know, there has been a furor of activity since the “don’t wash your denim” proclamation by Chip Bergh, CEO of Levi’s Strauss & Co. We steered wide of the very public stoning that followed on social media sites across the board. We didn’t want to join the wagon till we got the facts straight. I came across this video on Fortune’s site which shows the interview in full. Personally, after watching the interview, …

Hall of Fade visited the new Red Wing Shoes store in Singapore again. This time to give their boot fitting service a try. Have a watch to find out which pair I purchased! Watch it in full 1080 HD.

Many thanks to our friends at Levi’s Strauss & Co. USA for this excellent write up. We had fun doing this, we hope it’s an enjoyable read for you too. Check the link and read an article about us and several other subjects. Levi’s Strauss & Co. Unzipped Blog